• the truth tattoo

    The Truth is all about providing the best tattoo and experience available.

  • Got Ink?

    Original Art, Pain Management and Hospitality Services before, during and after your procedure are all provided as we focus on you and making your body beautiful.

  • heaven on earth

    The Truth is, our Pacifica Studio is our heaven on earth and the absolute best place we could think to have our tattoo and art studio.

Truth or Dare?

Welcome to the next level. The Truth inside the Longboard Bar!

The Team

The Truth team is led by Peter Bogdanov with Isaiah Bogdanov and John Flores. Together we offer something for everyone. Got Ink?

Design Services

Our team is well versed in helping you find the right tattoo design that is both unique and amazing. We are artists that design for you. Got Ideas?

Hot Talent

The Truth has always been about world class art work. The studio is designed to bring out the best in us so we can bring out the best in you.


The Attitude

We are dedicated to one-of-a-kind masterpieces, only every time. We aim to make your body beautiful with quality tattoo artwork..

The Location

The Truth and the Longboard Bar have teamed up to bring Pacifica a next level entertainment mecca. The Truth inside the Longboard Bar!

Tattoo Answers

Take a look at our FAQ section for some great answers to some basic tattoo questions. For example - How can a tattoo studio work inside a night club?

tattooing is a passion we love to share.

Take the first step. Book time with one of our artists today. Call Us (650) 762-4104

Our History

The Truth started back in 1991 when Peter Bogdanov set out to start a career as an artist. After his best friend, biggest fan, and future wife Donna Adelita invited him to an art class at SFCC, the rest would be an epic artistic history. Peter started tattooing in 1993 as the owner of Demented Again on Potrero Hill. Shortly after the two would partner to form Beyond The Flesh in the SOMA area. The studio would move locations one more time in California to the Excelsior before opening up The Urban Soul in Portland. The Truth Tattoo was opened in Pacifica in 2012.

25 years of tattooing

The Truth is all about history.

award winning

Best Color, Tribal, Unique, Back Piece

Innovation in art

Creating unique images is a gift.

talent for hire

Helping you see is what we do.


Without you, we are nothing!

Tattooing is a partnership between client and artist and as such a collaboration.

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    Creative Environment

    The Truth has partnered with the Longboard Bar to bring Pacifica a unique entertainment mecca like no other. Come check out the space now that The Truth has moved in.

    • Multiple Big Screen TV's
    • Two Pool Tables
    • Professional Dart Boards
    • Lots of Lounge Seating
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  • Quiet from the storm.

    We made sure to place the tattoo studio in a location where we can control privacy and noise. The Truth Tattoo Studio provided a private and focused design studio for our clients to work hand in hand with our artists. The procedure area is purpose built for tattooing with attention to detail.

    (650) 762-4104

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    The Truth shines where others exist.

    We design art on and off skin for broad range of customers. The Truth offers custom tattooing and body modification services, as well as murals, paintings, web design, logo design, and other graphic services. The Truth also invites you to enjoy the new art work and surf board collection you will now find at Longboards.

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Tattoo art should be awesome.

It's your body and you only get one time through.


Artist Portfolios

Please select the artist portfolio you would like to view.

The Truth is the best tattoo studio in the area!

Watch The Truth Commercial

Take a look at the 2015 commercial for our sponsorship of the Warriors Championship season.

Comcast 2014/2015

The Truth had the pleasure of running our TV commercial during all Warrior home games in 2014/2015. We hope you enjoy the TV commercial made by our very own Peter Bogdanov to advertise The Truth. Make sure to click on the links to our other videos at the end of The Truth commercial.

You can see more videos on our Vimeo site, follow us on InstaGram and or FaceBook. We are always happy to hear what you have to say, so reach out and let us know what you think.

  • « Peter is a true artist! He took my vision to the next level and delivered a delicate, yet strong, emotional piece. I love my tattoo. »


  • « Peter and The Truth rock. Insanely awesome artist that happen to also create some of the industries best ink work. »

    Tom Aurand

  • « Personality is awesome! Flexibility, artistic knowledge and overall atmosphere was amazing! I felt very comfortable throughout! Would definitely recommend to friends! :) »

    Anne Baldwin

Have a few questions?

Of course you do. We've got answers! We've collected frequently asked questions

Do you have to be 18 to get a tattoo at The Truth?

Yes. It is a very simple answer. If you are not 18 you cannot get a tattoo in California and not at The Truth. Do come back to us when you are of age. Let's rock then!

Can you be under 21 and get a tattoo at The Truth

We run day time hours for all persons 18 to 20 years of age who want to get tattooed. If you are under 21 you can visit the shop between 1pm and 6pm and schedule your sessions.

What is the deal with alcohol and tattooing in a bar?

Common sense and respectable artists is where it all starts. There are no laws against allowing tattooing when alcohol is around. Yes, it does thin your blood, but no, it does not affect your healing or procedure. That is a uneducated myth. Just take your tattoo seriously and drink within boundaries. Don't ask us to tattoo you when you have had too much to drink and we won't laugh at you - promise.

What if I don't have a concrete idea of what I want?

Remember that we are artists. We have a gift to help other people see things they can't. So just ask for a design consultation and let's see where we can take you. Let our imagination be your limits.

What is the price range for the shop?

Peter Bogdanov charges a $200 minimum and a rate of $150 an hour. John charges a $75 minimum and a hourly rate of $100 while Isaiah charges a $50 minimum and a rate of $75 per hour.

What is the best policy when tipping my artist?

The basic rules of tipping apply to tattooing as in other service businesses. It is respecful to tip in the range of 10 to 20% depending on your own personal happiness with your artist and tattoo.

Sign up for a design and or tattoo session!

Call us at (650) 762-4104 or email us by hitting "Book Time" below..